Monday, 14 May 2018

American English | The Luxury Haircare Brand You Need To Know About

I mentioned in a previous post that I was recently invited along to an amazing event with MMCL London & American English Haircare where I got to hang out with some lovely bloggers, enjoy a glass of prosecco and learn more about the products from non-other than the brand founders themselves! Despite me being a qualified hairdresser (bet you didn't know that about me) I'm actually very lazy when it comes to my own hair so it was really nice to learn a few new tips and tricks that I can use at home to shake up my usual routine. I've already tried their Seaberry Dry Oil* and I absolutely loved it so I was super excited when they kindly gifted me a few other products to try out. I've had them for about two and a half weeks and I'm not gonna lie, I'm pretty obsessed... 
american english haircare review blog post
Smooth Repair Shampoo & Conditioner*
As much as I would love to go 4/5 days without washing my hair it's just not realistic as my roots get greasy after just a day or two so I've always got to have a decent shampoo and conditioner at the ready. I tend to be quite wary about trying new haircare as a lot of products can feel heavy and weigh my hair down but this duo is unlike any other I've tried. Formulated with Seaweed & Shea Butter these vitamin-enriched products eliminate frizz, add shine, soothe dry scalp and repair leaving the hair beautifully soft and smooth. They're also Sulfate-Free and Vegan which means you don't have to worry about your hair feeling stripped afterwards. The shampoo creates a luxurious foam which cleans the hair after just one use and the conditioner intensely nourishes and smoothes the hair without being heavy or leaving a greasy residue which I absolutely love! Another thing I love is the scent, I can't quite describe it but it's absolutely divine! My hair hasn't felt this healthy in a really long time and I definitely put it down to these two products. I need to get backups asap!  

24Karat Thickening Lotion*
Michael Kanyon demonstrated how to use this lotion to create amazing volume whilst blow drying your hair and it reminded me so much of working in my college salon - happy days! It has a Water-Based formula which forms a light film on the hair (don't worry, you can't feel it) and provides the perfect foundation for every style. It also contains Styleze technology which provides humidity control, heat protection and curl retention. I use this everytime I wash my hair and I just work 1-2 pumps into the roots, mid-lengths and ends and then blow dry as normal. This gives my hair so much more volume and it lasts for a good couple of days which is quite surprising as my hair usually falls flat very quickly. It also helps prevent breakage and restore elasticity. If you love big, bouncy hair I would highly recommend checking this out! 

Seaberry Dry Oil* 
I already have a bottle of this and I use it literally every day. It's mainly to add shine but you can also use it as a style finisher and even as a heat protectant! It contains Seaberry, Avocado and Argan Oil to help protect against UV rays, stimulate growth and repair split ends. The dry oil texture means you can apply a fair bit without it looking greasy. I also love using this when I've let my hair dry naturally as it leaves my hair feeling beautifully soft, smoothes any frizz and emphasizes the natural wave in my hair.


Have you tried anything from American English? 

Maiya
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